I have produced a huge volume of work for both digital and print media. Projects include articles in regional and national publications, ads, brochures, direct mail packages, website content and landing pages with SEO, blogs, email campaigns, sales literature, corporate backgrounders, proposals, publicity materials and more.
SPECIALTIES
SPECIALTIES
- Copywriting
- Editing
- Ecommerce
- Direct response
- Proofreading
- Research
- Feature reporting
- Website content
- SEO content for websites
- Email campaigns
- Collateral and sales materials
Marketing Communications
The secret to successful promotional, business and persuasive writing is understanding the thoughts and feelings of your target audience.
Before putting pen to paper, I try to get my hands on all relevant demographic data, conduct surveys and tabulate results, and perform other research. I also attain a firm grasp of brand position and the competition. This ensures a strategic approach.
After I gracefully meld demographic data with your unique image and brand, I focus on engaging the reader in a way that solidifies your message in the hearts and minds of your prospects and differentiates your key benefits in the marketplace.
Feature and News Reporting
As a journalist and reporter, I've written fascinating feature articles on topics as diverse as nuclear power and neon art, real estate and the Red Cross, bicycle paths and blister relief, gourmet dining and taxidermy techniques, gardening and omega-3s. As you'll see from reviewing my clips (only a few of which appear on this website), I have a special talent for infusing facts with a warm, human touch. Most important, I convey information in an engaging, even inspiring manner that provokes emotion and inspires action.
My articles have appeared in business and non-profit publications, consumer and trade magazines and newspapers.
The secret to successful promotional, business and persuasive writing is understanding the thoughts and feelings of your target audience.
Before putting pen to paper, I try to get my hands on all relevant demographic data, conduct surveys and tabulate results, and perform other research. I also attain a firm grasp of brand position and the competition. This ensures a strategic approach.
After I gracefully meld demographic data with your unique image and brand, I focus on engaging the reader in a way that solidifies your message in the hearts and minds of your prospects and differentiates your key benefits in the marketplace.
Feature and News Reporting
As a journalist and reporter, I've written fascinating feature articles on topics as diverse as nuclear power and neon art, real estate and the Red Cross, bicycle paths and blister relief, gourmet dining and taxidermy techniques, gardening and omega-3s. As you'll see from reviewing my clips (only a few of which appear on this website), I have a special talent for infusing facts with a warm, human touch. Most important, I convey information in an engaging, even inspiring manner that provokes emotion and inspires action.
My articles have appeared in business and non-profit publications, consumer and trade magazines and newspapers.